What to keep in mind when it comes to social media management tools

A pile of multi-colored paper confetti circles.
A pile of multi-colored paper confetti circles.
Photo by Ylanite Koppens on Pexels

If I haven’t convinced you with any of my previous articles on the subject, alternative text—more commonly known as alt text—is important when it comes to creating and publishing inclusive content on social media.

Thankfully, Facebook, Twitter, Instagram, and LinkedIn all allow you to add alt text before publishing, but what about third-party sites and apps? I did my best to get some insight into the accessibility features that some of the better-known management tools offer right now.

Varying levels of accessibility

When it comes to third-party apps, Sprout Social and Hootsuite are the most inclusive ones right now. You can add alt text to your posts for Facebook, Twitter, and LinkedIn through their platforms. Due to the limitations of Instagram’s notoriously strict Application Programming Interface (API), they’re both still waiting to add IG to the mix. …


The media-sharing app just got more accessible

A woman in a grey blouse and grey hijab sitting in front of a ring light holding a coral-colored mobile phone.
A woman in a grey blouse and grey hijab sitting in front of a ring light holding a coral-colored mobile phone.
Photo credit: cottonbro on Pexels

Nearly two years after introducing alt text for photo posts, Instagram is finally taking another step towards a more accessibility-friendly app experience with the addition of automated captions for IGTV videos.

The update was long overdue, especially since Instagram’s parent company, Facebook, added closed captioning for Facebook Live videos back in 2017. There’s still a lot of work to be done to make Facebook and Instagram truly inclusive platforms (I’m looking at you, Stories), but this is certainly a step in the right direction.

Here are a few helpful insights to keep in mind if you plan on adding auto-captions to your IGTV videos. …


A personal essay about choosing compassion

The profile of a woman’s face from her collarbone to just below her eyes.
The profile of a woman’s face from her collarbone to just below her eyes.

I cannot stop thinking about Brayden Harrington.

He’s the 13-year-old boy who has suddenly found himself in the spotlight after his recorded speech was played during the 2020 Democratic National Convention last night, August 20. …

About

Alexa Heinrich

Social Media Manager in Florida. Advocate for digital accessibility and inclusive content. Former Chicagoan. www.therealalexa.com

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