Every day, marketers and brands are becoming more aware of accessibility and the impact it has on social media. From #CamelCase hashtags to captioned videos, a lot of people are embracing and encouraging best practices that make their content more inclusive.

Alt text, however, is still a practice that many…


Most online users are well aware that social media platforms are quite limited when it comes to formatting copy.

Options like bold, italic, or underlined type are rare unless you’re posting in a Facebook group or writing an article on LinkedIn. …


Graphic featuring a thumbs down emoji stylized to mimic the Clubhouse waving logo.

In case you weren’t aware, TED Talks, the organization famous for celebrating the art of public speaking and presenting, has partnered with Clubhouse, the app famous for filling digital rooms with people who are all experts at something. …


A neon sign resembling a Instagram notification bubble indicating there are zero likes.
Image: Prateek Katyal

Fun fact about most social media professionals: we hate flyers.

In the age of digital communication, flyers don’t exactly fit in, yet social media managers are constantly asked to publish them online to help promote a variety of events and initiatives.

You may be adamant about your flyer being posted…


Twitter chats have become incredibly popular, especially in the past year as more people try to find meaningful ways to engage with others during the COVID-19 outbreak. Great examples of successful chats include Brianne Fleming’s #PopChat, Christine Gritmon’s #ChatAboutBrand, Madalyn Sklar’s #TwitterSmarter, and many, many others.

If you’re not familiar…


The Facebook notification bell used as a pattern. Each bell shows an excessive number of notifications.

Most social media managers absolutely hate the fact that Facebook requires you to have a personal profile in order to manage a Facebook Page. It’s a sneaky way for the platform to effectively keep its user numbers high. …


I’ve recently seen some questionable takes about the purpose of alt text, mostly from content creators on TikTok. There’s a strange debate about its actual purpose and if creators should be prioritizing accessibility or SEO when they write their image descriptions.

Honestly, I hate that this is even up for…


The stickers menu from Instagram showing a sticker for captions in addition to stickers for mentions and locations.

Captions for your Instagram story videos have finally arrived! Sort of.

Industry leader Matt Navarra gave a sneak preview of the new captions sticker for Instagram stories via his Twitter account, and I, of course, had to go try the feature out immediately.

At first glance, the tool works…


I’ve tweeted about it, I’ve recorded a video about it, and now I’m going to write long-form about a practice that has become commonplace on social media, especially Twitter, and frustrates me to no end.

I’m talking about flattened copy on images.

Flattened copy is text that has been turned…


The American flag, but instead of white stars on a blue field, the Twitter logo is shown 50 times.

President Joe Biden has made it no secret that he wants to better support the disabled community during his time in the Oval Office.

He said as much in his November victory speech as well as making it obvious at his Inauguration. There were several accessible options for viewing and…

Alexa Heinrich

Award-winning Social Media Manager in Florida. Advocate for digital accessibility and inclusive content. Former Chicagoan. www.therealalexa.com

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